Imagine you get rewarded for consuming content that is relevant to you anyway. Crypto can make it happen. EtherMail combines this idea with the most widespread and established communication channel on the Internet. We’ve backed EtherMail since co-leading their seed funding round in 2022 and witnessed the consensual email marketing narrative unfold. Today, EtherMail is launching its $EMT token. We take this milestone as an opportunity to summarize what has been built in the meantime and how email has evolved from a communication tool bridging the gap between Web2 and Web3 to becoming an integrated instrument in the Web3 engagement and payment stack.

We're thrilled to announce that Greenfield is co-leading Keyring's $6M seed funding round alongside Gumi Cryptos Capital. Keyring addresses the crucial challenges of regulatory compliance and market liquidity by empowering financial organizations to engage with compliant counterparts when participating in DeFi. Leveraging zero-knowledge (ZK) technology, Keyring guarantees institutional-grade privacy and security for sensitive data.

We at Greenfield believe blockchains and tokenization will transform global capital markets via an emerging internet-native financial system. This research effort is the first in a series to illustrate the motivations, advantages, challenges, and solutions that define the emerging transformation in global on-chain capital markets. We start things off by _1 framing problems in the traditional financial markets on a high level that led to _2 the emergence of public blockchains, the critical advantages of which for capital markets will be laid out. Furthermore, _3 challenges for realizing these advantages will be discussed, while _4 arguing that the space has made significant progress since previous hype cycles.

While Web2 companies may use many advertising methods to drive users to their services and products, the same tools and strategies often don't work in Web3. This is where DappBack, a Web3-native platform for community engagement and user acquisition, comes in. We are excited to co-lead DappBack’s $2.5M seed round with IOSG Ventures.