Why we invested in DappBack
Joseph and Jonathan, the experienced co-founders of DappBack, have a wealth of experience to bring to the team. Joseph’s expertise in sales and building reward and loyalty systems with consumer-facing apps is complemented by Jonathan’s legal experience in Web3 and Web2, game development, and data analytics. Their passion for crypto and NFTs brought them together and drives their work at DappBack.
The main goal in the Web3 space is widespread adoption, which requires a large and engaged community, discoverability, and awareness that are then converted into usage. Both off- and on-chain actions and metrics are valuable for the protocols, but on-chain usage is especially significant because it represents real instances of usage.
DappBack helps protocols achieve these goals while increasing overall Web3 adoption by simplifying it for non-web3 companies and their customers to participate and engage in the ecosystem. DappBack has already found an early product market fit, with over 70,000 users completing four million verified tasks on the beta platform. Notable customers include Shapeshift, Unstoppable Domains, BOBA Network, Phuture, Uplift DAO, and Integral.
DappBack’s offering is a great alternative to existing Web3 marketing methods, which are not as mature as in Web2 or traditional marketing. This leaves plenty of room for growth and innovation in the area, and DappBack is well-positioned to lead the way.